Brainstorming is a group or individual creativity technique by which efforts are made to find a conclusion for a specific problem by gathering a list of ideas spontaneously contributed by its member(s). The term was popularized by Alex F. Osborn in the 1953 book Applied Imagination. Advertising executive Alex F. Osborn began developing methods for creative problem solving in 1939. He was frustrated by employees’ inability to develop creative ideas individually for ad campaigns. In response, he began hosting group-thinking sessions and discovered a significant improvement in the quality and quantity of ideas produced by employees.


The main point of brainstorming is changing rapidly. Combining speed, flexibility and control, brainstorming is a rapid change system of Jaocom characteristics. It logs program by comprehensively using leadership, small team, strictly deadline control and excellent results. Jaocom encourage employees to develop a sense of belonging, and solve problem independently; meanwhile, avoid extravagance which result from using too many solutions for one problem by exerting enough control. Brainstorming is characterized by fast, simple and employee-centered, and grounded in the faith that the workers at the workshop can help improve corporate performance and be responsible to themselves, while executives can make correct decisions quickly.